Word From Our Vice Chairman
Under the lead of Mr. Mohamed Mostafa Elsallab, our Chairman, we are seeking a high growth rate in the market share and position.
2012 was a milestone year for Royal Ceramica. We have been working for nine years in the market, during which, we tripled our daily capacity and built a strong foundation of the best suppliers as well as the most professional agents. Our policy of creating a family atmosphere alongside a highly sophisticated professional manner resulted in establishing a network of loyalty and professionalism in Royal Ceramica, which is reflected to our agents, suppliers and dear clients.
Today, we embark on taking a second leap in ceramic tile manufacturing. We are taking all measures to become the trendsetters in the market. This has been planned to be accomplished by: producing higher standard of quality products that has never been introduced to the market, offering the highest service levels to our agents with developed packaging mechanisms and world class systems (SAP), and finally to provide the customer a shopping experience that has never been witnessed before.
We are investing heavily on several fronts: developing inkjet technologies, developing highly sophisticated catalogues and branding tools, upgrading packing levels, innovating to offer a higher quality product, and adapting latest resource planning system (SAP). Therefore, we are introducing the new leap to the market, while maintaining sustainability and world class service.
Finally, I want to express my gratitude to our customers worldwide who trust our brand and remain loyal to it. You truly are the motivator behind our success and growth. I want to express my gratitude to our agents, distributors, and employees for making Royal Ceramica what it is today. And, I look forward to many more decades of greater success and development for Royal Ceramica.
Eng. Hossam El Sallab